“Congratulations on an epic purchase of incredible craft beer, you clearly have impeccable taste.“ Hello there, may we introduce you to BrewDog? A beer that is clearly straightforward.
You are looking for the punk among beer brands? We advise you to get in touch with BrewDog then. The young Scottish company incorporates an unconventional and a refreshingly direct attitude. And the best way to sport this new ease is to put it on the package of their Dead Pony* Pale Ale for instance, which we had come across in a charming pub in Hamburg for the first time.
With its massive citrus aromas and its insane amount of west coast hops, the beer offers a bit of Californian Dreaming during hot and cold days. A beer. A soul. A reason to cheer.
* apparently ‘no ponies were harmed in the making of this beer’.
PACKAGING & MATERIAL: Labelled (uncoated paper) brown glass bottle
PRINTING METHOD & FINISHING: Logo and product name are embossed to provide a special feel
LAYOUT: Vintage look, logo vertical oriented, crown cork printed with CI colours and logo