ShuffleHeader Mustang Mailing neu


Some concepts just put it straight, like this clever packaging concept from MUSTANG.

In 1873, when the jeans has been brought into being, it was considered a true workers gear.  Hence, it was the synonym for durability and convenience.


Mustang Jeans folding box verschnurt MAX

Mustang Mailing DOUBLEV
Mustang Jeans Packaging Faltschachtel carton box1 DOUBLEV
3.Test Mustang Packaging gestapeltVERTICAL
2.Test Mustang Mailing DOUBLEV
2.Test Mustang Jeans Packaging Faltschachtel carton box1 DOUBLEV

To show that MUSTANG jeans are still very robust today, the brand developed a smart concept in cooperation with the design agency KOREFE – Kolle Rebbe Form und Entwicklung: A jeans that was sent to its customers inside out; a limited edition sold exclusively online during Worker’s Day 2013.

That way, the jeans turned into a packaging making one clear statement: ‘I am high-quality and a true worker’s gear.’


Creative Director Design: Christian Doering
Designer: Katharina Ullrich
Client: Mustang GmbH
Stylist: Tom Schuster



PACKAGING & MATERIAL: Folding box made from kraft paper, Jeans as wrap around fixated with a rope

PRINTING METHOD & FINISHING: Folding box is silk screened

LAYOUT: Product turns into packaging, expressive, original and cool