Seriously, I am unbearable when I’m hungry, but my mood is even worse, when there happens to be a sardine on my plate. I generally don’t want to come across these creatures – neither alive nor digital or in the form of a simple drawing. The Portuguese food company JOSE GOURMET, however, make canned fish look (almost) delicious.
Apparently, tinned fish got rid of its dusty image and received a new look through a labelled folding box as the latter sports quirky animal illustrations. ‘Quirky’ because they are endowed with peculiar accessories and features: Fish with coat or with exorbitant big eyes, another fish (excuse my incapability of differentiating between all species) with beard or even with a hat, like a true Gentle-fish?! In accordance to the sea, the colours are mostly kept in yellow, green, brown and blue nuances.
PACKAGING & MATERIAL: Tin, grey folding box made from recycling paper + take away box
RINTING METHOD & FINISHING: Offset print, labelled folding box, cut out logo (take away box)
LAYOUT: Funny colourful scribbles