Think of a typical paint pot! Is it as boring as I imagine it? A white and pale exterior while the product itself is supposed to be all about fun, warmth and the appropriate mood for my future living room? How come so many packages represent exactly the opposite of what the consumer wants, needs or expects and moreover, the opposite of what the product is trying to stand for?
Considering the packaging boredom in the hardware store, it is refreshing to come across Farrow & Ball as its packaging spreads the charm and power, we desire when it comes to wall paint. The product comes in a tin that represents reliability and quality.
PACKAGING & MATERIAL: High-quality tinplate can
PRINTING METHOD & FINISHING: Direct print, Sticker as colour reference
LAYOUT: Meaningful hirarchy of communication