How do we recognise the quality of a hair care product? It is marked by sophistication, elegance and it fits in the concept of the brand. Shan Rahimkhan’s hair care range is called TRUE and was inspired by his international clients.
Usually hairdressers celebrate the beauty of hair, cult stylist Shan Rahimkhan, moreover, celebrates the beauty and quality of its products and packaging. Their pick and mix system offers the customers of the two Berlin salons a wide selection of hair care and styling products they can choose from.
Hair care and styling go hand in hand and are represented through the packaging’s soft-touch feel. The focus is on the logo which consists of two peacocks that look each other straight in the eye. In the middle of the lordly animals are the initials of the brand – ‘SR’ – which are surrounded by ornaments.
All the products come either in a black bottle, tube or tottle. Their edgy shape appears precious and noble. On the inside and outside their folding boxes incorporate a subtle, but playful pattern. Pattern and the emblem are partially UV-lacquered. The various products are distinguished through different pastel colours. All products are elaborately silk-screened.
No doubt, Shan Rahimkhan’s TRUE haircare range is a convincing packaging concept and reason enough to plan a trip to Berlin.
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PACKAGING DETAILS
PACKAGING & MATERIAL: Bottle, pump spray & tottles
PRINTING METHOD & FINISHING: Direct print, bottle with soft touch haptic, emblem and pattern with a partially applied UV-lacquer
LAYOUT: A pick and mix system range with high-quality products and a sophisticated emblem (a peacock), black combined with pastel colours